A person with developed imagination and certain level of empathy is able to formalize new ideas into visions. Such people don’t really care about previous experience including own failures. That approach gives them a freedom of possibilities appraising. Yes, the majority of such visions won’t result a great breakthrough as risks are not managed and were not even taken into account. Other roles can validate visions, but we shouldn’t underestimate Visioner‘s contribution in transforming rough ideas or concepts into visual images. Produced and formalized visions can be analysed and evaluated only. Some of them can lead to significant qualitative changes.